Privacy Policy

1. Information We Collect

a) Information You Provide Directly

• Full name
• Email address
• Phone number
• Country of residence
• Travel preferences
• Passport details (for bookings)
• Dates of birth (if required by lodges or airlines)
• Dietary requirements, health notes, or mobility considerations (if relevant to travel arrangements)
• Payment confirmation details (no card data is stored)

b) Information Collected Automatically

When you visit our website, we may collect:

• IP address
• Browser type and version
• Device type
• General location (non-identifying)
• Pages viewed and time on site
• Behavioural interactions (scrolling, clicks, form engagement)

Tools may include Google Analytics 4 (GA4), Meta (Facebook/Instagram) Pixel, Google Ads tracking, Microsoft Clarity (heatmaps and anonymous interaction recordings), and standard server logs and security monitoring tools.

All analytics data is anonymised.

c) Information from Third Parties

We may receive information from lodge partners and suppliers, airlines (for regional flights only), payment confirmations via banking partners, marketing platforms when you opt into campaigns, and social media platforms (if you interact with our content).

2. How We Use Your Information

Travel Planning & Bookings

• Prepare quotations and customised itineraries
• Confirm reservations with lodges, hotels, camps, and transfer providers
• Secure permits (e.g., gorilla trekking, park fees)
• Issue travel documents and confirmations
• Communicate updates before and during travel

Communication

• Respond to enquiries
• Provide travel advice
• Offer 24/7 support during your journey
• Send booking confirmations and supplier documents

Analytics & Website Improvement

• Understand how visitors use our website
• Improve performance, content structure, and user experience

Marketing (Consent-Based)

• Send newsletters (if subscribed)
• Deliver personalised ads or remarketing (optional)
• Measure marketing performance and engagement

You may unsubscribe from marketing communications at any time.

3. Legal Basis for Processing

Under POPIA, we process personal information based on your consent, legitimate business interest, contractual necessity, and legal obligations.

4. Sharing Your Information

We only share your information with trusted third parties when necessary (safari lodges, hotels, airlines, transfer providers, activity operators, etc.) and with service providers supporting our operations (email, analytics, marketing, IT).

We do not sell or rent personal information.

5. International Transfers

Because many travel suppliers operate in other African countries, your information may be transferred across borders only where necessary to fulfil your itinerary and in accordance with applicable data protection principles.

6. Data Security

We implement secure hosting, encrypted channels, limited-access systems, supplier vetting, and regular updates. While we take robust precautions, no online system can guarantee absolute security.

7. Data Retention

We retain personal information only as long as necessary for booking fulfilment, legal/accounting requirements, and client relationship management. You may request deletion subject to legal retention needs.

8. Your Rights

Under POPIA you have the right to access, correct, delete, object to processing, withdraw consent, and request details of third-party sharing. Contact us to exercise these rights.

9. Cookies & Tracking Technologies

Our use of cookies is explained in detail on our Cookies Policy page.

10. Third-Party Links

Our website may contain links to external sites. We are not responsible for their privacy practices.

11. Children's Privacy

We do not knowingly collect personal information from children under 18 without parental consent.

12. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted here with a revised "last updated" date.

13. Contact Us

For privacy-related questions, requests, or concerns, please contact:

African Safari Dream (Pty) Ltd
Email: britta@africansafaridream.com
Location: Cape Town, South Africa